Netflix trial low cost membership scheme for mobile users in India: report

Netflix trial low-cost membership scheme for mobile users in India: report

HIGHLIGHTS

• Netflix is currently offering three plans for both desktop and web users in India.
• If Netflix launches it then low cost plan will charge 250 rupees per month

It has long been rumored that Netflix is ​​planning to bring a low cost scheme for developing countries like India to increase its local business. It seems that there is no confirmation on Netflix low-cost schemes for India, which is now being done by the company. According to a report of the Economic Times, Netflix is ​​currently testing low-cost mobile plans for India. With this initiative, the company wants to expand its user located in the country. This information has been confirmed by people with development information. According to the report, the video streaming service, Netflix will charge a fee of Rs 250 per month under the low cost scheme. At present, in India, Netflix offers three plans, one is the original plan, which costs Rs 500 per month, the other is a standard plan worth 650 rupees per month, and the third is a premium plan for which users will have to pay 800 rupees per month By launching a low cost 250 rupees per month plan, the video streaming platform wants to add more Indians to the platform.

Low-cost plans for Netflix mobile phone users soon

With the decision to bring low-cost plans in India, Netflix basically wants to take other video streaming services available in the country such as - Amazon Prime Video, Hotstar, ALT Balaji and others. According to the ET report, the upcoming low-cost plan will allow customers to view standard definition (SD) content on a single screen which is fully understood as the company is currently charging Rs 500 for similar profit.

Commenting on the development, a Netflix spokesman told ET, "We will examine different options in selected countries where members can view Netflix on their mobile device for a lower price and subscribe to the small increase in time Can take. Not all people will see these options and we can never apply these specific plans beyond the trial. "

Very cheap plans are available in India compared to Netflix's other video streaming services. For example, Hot star's monthly subscription scheme starts at Rs 199, while for Amazon Prime Video users will have to pay 129 rupees per month. In particular, with Prime Video, Amazon users also get a prime subscription to purchase. ZEE5users need to pay Rs 99 per month, ALTBalaji costs Rs 100 per three months.

To remember, last year, NetHealth CEO Reid Hastings said, "What will be the cost of the film's tickets, we would like that consumers compare it to (compare movie tickets) for cable TVs. "After the company's October announcement shortly after Hastings commented, NetFlix Chief Product Officer Greg Peters said," We are just starting in India. Uly has been experimenting with pricing models and see how we accelerate development and be able to get more accessible. But the current model, we think that is a long runway ahead of us in India. "

No ETA available for low-cost plan rollout

There is no estimated time for the rollout of this low-cost scheme of Netflix for Indian users in the report. Saying that the plan will allow users to view content only on a mobile app - whether it is Android or iOS. The plans currently available allow users to view content on both mobile phones and desktops.